Continuously seeing firsthand just how fragile, corrupt, and political our economic systems are, and frustrated by the immense amount of bullsh-t information, and the severity of unconsciousness among everyday people to these issue, we decided enough is enough!
As consumers alike, we feel your frustration which is why we are working extremely hard to set the industry standard for what slow fashion should look like. At bra love co. we have created the world’s first plant based 100% biodegradable and customizable bra through innovative design and the maximum amount of regenerative and renewable practices. Our bras are grown and manufactured using a “Fibershed” approach in North America, with 100% transparency and no nasties because we believe in leaving the world better than we found it!
"The starting point is not design, the starting point is sustainability." -Stella McCartney
We were nominated as a semi-finalist for our project “bravo” in the 2021 Conservation X Labs Global Microfiber Innovation Challenge. We worked together with our supplier (textile engineer), and two renowned Marine Biologists (one specializing in LCA testing) to demonstrate how our bras along with the innovative fibers we use can prevent microplastic pollution in our waterways and oceans, restore ecosystems, protect endangered species, and empower people through transparency, education, and the choice of healthy fashion.
problem: broken supply chain
MATERIAL
NO LOCAL NATURAL REGENERATIVE FIBERS GROWN AND MANUFACTURED IN NORTH AMERICA RESULTS IN LIMITED TRANSPARENCY AND THE ABUSE OF ETHICS AND POLLUTION
BRAS
UNEVOLVED SINCE THE 1930S BRAS REMAIN UNCOMFORTABLE, ILL-FITTING, UNADAPTIVE, OUTDATED, TOXIC, UNETHICAL, POLLUTING, AND INSUFFICIENT IN VERSATILITY
CONFUSION
no RENEWABLE TEXTILES means transparency and ethical issues, NO CIRCULAR BRA OPTIONS AVAILABLE, and INCREASed GREENWASHING AND CUSTOMER CONFUSION
Enlightenment is not just one state
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A look behind the scenes into my journey with Fashion. Where I began, the inspirations behind finding my true purpose in life, and my retaliative relationship towards this industry which eventually led to the creation of bra love co.
Fashion is far from black and white. Knowledge is power in this industry, and when we know which questions to ask we can make better choices about the brands we support. Protecting us, our planet, and the generations to come.
"Buy Less. Choose Well. Make It Last."
- Vivienne Westwood
Conservation Support
At bra love co. we aim to leave the world better than we found it, which is why we have chosen a few organizations we believe deserve our help. As we continue to grow we plan on expanding our efforts, we all have to start somewhere!
News & Resources
Here you will find a list of people and organizations working diligently behind the scenes. We thank you for all your hard work, gathering resources, making connections, and opening the door to building a community for change.