In 2020 bra love co. entered Conservation XLabs Global Microfiber Challenge under project “Bravo” to present our Canadian Made, 100% biodegradable, and customizable milkweed bras as a viable solution to the microplastic pollution crisis. Conservation XLabs brings together the most advanced technology and innovative entrepreneurs to “source, develop, and scale critical solutions to the underlying drivers of extinction.” We were selected in 2021 as one of the 26 companies to make it to the Semi-Finals https://www.microfiberinnovation.org/innovation/bravo.
In 2020 with the expertise of our textile engineer, François, and the recruitment of a local cup manufacturer we were able to successfully develop the first 100% biodegradable milkweed bra cups, grown, processed, and manufactured in Canada, to use in our bras.
In 2019 bra love co. participated in the Starter Company Plus Program hosted by Enterprise Renfrew County. This program is aimed at encouraging the positive contribution of economic development through local businesses and companies. We were selected as a finalist and were awarded a grant in 2020.